Yeppoon named in the top 10 trending destinations for 2023
Expedia, Wotif and Stayz have recently delved into a vast bank of traveller data and surveyed thousands of people to discover popular travel trends for the coming year, with our wonderful coastal town of Yeppoon representing as the only Queensland town in the Top 10!
Dubbed as The Year of the No-Normal, the latest traveller trends report finds that there is no longer a ‘one-size-fits-all’ approach to travel, and that 2023 will bring us a year all about breaking routine and searching for experiences without compromises.
The findings were obtained from the company’s first-party data as well as custom research of thousands of travellers and industry professionals across 17 countries.
Rubbing shoulders with the diverse travel destinations of Bright and Wodonga in Victoria, Tamworth and Goulbourn in NSW, and Nietta in Tasmania, Yeppoon has cracked the list of 10, with the data showing that the demand for each of these hotspots has increased by 55 per cent or more.
'When we look at Expedia, Wotif, and Stayz data together, we see a detailed and robust picture of travel into 2023,' said President of Expedia Brands Jon Gieselman.
'We're seeing a surge in trips to culture capitals, streaming services inspiring travel, and a spike in demand for outdoor destinations beyond just beaches - not a new normal, but people branching out to unexpected trends in what we're calling the "no-normal."’
As the Capricorn Coast gears up for a very strong summer holiday period, Capricorn Enterprise CEO, Mary Carroll feels this latest published travel trend is in line with what we already know, as we come off the back of a record couple of years.
“While we know that this data release is looking into a crystal ball towards the future, we know that the past remains a perfect indicator of what’s to come,” Mary said.
“Our destination has continued to sustain visitation across 2022, with our accommodation operators from across both the Capricorn Coast including Rockhampton experiencing 85 – 95% occupancy consistently.”
“We have no doubt that this will continue as we head into 2023, and we look forward to continuing to see our beautiful seaside villages along the Coast and our easily accessible island paradises continue to thrive,” Mary said.
The insights revealed that over 40% of travellers were inspired by streamed movies and TV shows (Set-Jetters), while another 31% were influenced by social media.
Travellers are also exploring charming locations from high alpine places to farm-style escapes, and the Capricorn Coast is among the destinations that have seen the highest demand increase for farm-style escapes.
“Not only are we proud to promote our stunning beaches and islands on the Capricorn Coast, but we are also fortunate to be in abundance of both country landscapes and national parks, providing visitors with a broad diversity of experiences,” Mary said.
Live Capricorn Coast 23rd November 2022
